Augmented Reality

Overview

Most shoppers struggle to picture how a product will look or fit. Konfigear’s WebAR technology solves this by enabling real-time placement of 3D models in the user’s environment through their phone camera. Whether it’s furniture in a living room or a machine on a factory floor, AR helps customers make confident purchase decisions.

Real-life context is one of the biggest gaps in online product discovery. This capability lets customers place products in their own environment through browser-based AR, then continue into configuration and purchase without switching tools. It is especially effective for furniture, equipment, and other products where scale and fit drive buying confidence.

Key Benefits

Increase engagement and cut returns by helping buyers experience the product in real scale and context.

• Web-based AR — no installation needed
• True-to-scale 3D model placement
• Compatible with iOS and Android devices

How It Works

1. 1

   Prepare AR-ready assets

   Publish lightweight 3D models sized for true-scale placement in living rooms, workshops, or retail floors.

2. 2

   Enable WebAR on PDP

   Add a one-tap AR experience that opens in the phone browser—no App Store download required.

3. 3

   Let buyers place products

   Customers position items in their space, walk around them, and validate fit before buying.

4. 4

   Convert with confidence

   Pair AR with configuration and pricing so the same build can move straight into cart or quote.

Use Cases

• Sofa and table brands helping shoppers check scale against their room.
• Jewelry retailers offering virtual try-on style previews on mobile.
• Equipment sellers demonstrating footprint on a factory floor before a site visit.
• Showrooms extending the in-store experience to remote buyers.

Who It’s For

Built for brands blending digital commerce with physical experience.

• Direct integration with 3D configurators
• Photorealistic materials and lighting
• Increases trust and reduces post-purchase returns

Frequently Asked Questions

Do customers need a dedicated AR app?

No. Konfigear WebAR runs in the browser on supported iOS and Android devices.

Is AR available for every product?

AR works best when you have optimized 3D models. We help prioritize high-impact SKUs first, then expand the catalog.

Can AR and 3D configuration share the same model?

Yes. One asset pipeline powers both interactive 3D configuration and real-world AR preview.