Furniture & Interior Design
Augmented Reality Product Configurator for Kalustekundit
Kalustekundit.fi, a leading Finnish furniture company, transformed its online shopping experience with Konfigear’s Augmented Reality Product Configurator. By combining AR visualization, real-time pricing, and WooCommerce integration, the platform empowers customers to customize tables effortlessly — choosing shapes, materials, and dimensions while previewing their designs in real-world environments.
| Company | Kalustekundit.fi |
| Location | Finland |
| Size | 10–50 employees |
| Segment | B2C |
| Contact Person | Tomi Helin |
| Designation | Owner & Founder |
The Story of Kalustekundit.fi
Kalustekundit.fi is a Finnish furniture company specializing in dining and coffee tables crafted with Scandinavian precision and style. With a focus on craftsmanship and personalization, the company aimed to extend its in-store experience to the digital world — allowing customers to visualize, configure, and order bespoke furniture online with complete confidence.
The Product
Kalustekundit.fi offers a diverse range of dining and coffee tables that can be tailored by shape, size, leg style, and material. The goal was to give customers the creative freedom to design their own tables while ensuring each configuration remained manufacturable and cost-transparent.
The Challenge
Kalustekundit.fi faced a major challenge: how to replicate the tactile, confidence-building experience of in-store furniture shopping in a digital space. With hundreds of possible combinations of shapes, finishes, and materials, static product images weren’t enough to inspire trust or showcase true customization.
“Our biggest challenge was to replicate the in-store experience online — where customers could feel confident in their choices. We wanted them to see and interact with their custom table as if it was already in their home.”
Tomi Helin
Owner of Kalustekundit.fi
The Solution: Augmented Reality Product Configurator
To meet this challenge, Kalustekundit partnered with Konfigear to build a custom Augmented Reality Product Configurator integrated directly into their WooCommerce store. The tool provides real-time 3D visualization, material previewing, and instant pricing updates — all synchronized with their eCommerce inventory and fulfillment system.
- WooCommerce integration for seamless online checkout and inventory sync
- Real-time pricing calculation as customers modify configurations
- Advanced texture visualization of materials under different lighting conditions
- Augmented Reality mode for placing virtual tables in real environments
- Live design feedback guiding customers through configuration steps
- Connected order fulfillment pipeline from customization to production
The Results
Kalustekundit.fi’s AR configurator redefined how customers interact with their products online. It bridged the gap between imagination and reality, enabling confident purchase decisions and reducing costly returns.
- 40% increase in online conversion rates
- Significant reduction in product return rates
- Higher customer satisfaction and engagement
- Faster design-to-order process through automation
“With AR visualization, our customers can now see exactly how their custom table fits their space before ordering. It has completely changed how people shop for furniture online.”
Tomi Helin
Looking Ahead
With the success of its AR Table Configurator, Kalustekundit.fi plans to expand the platform to cover additional product categories, including chairs and storage furniture. The brand continues to push boundaries in digital furniture retail, proving how Augmented Reality can elevate both customer experience and operational efficiency.
Features Used
- Augmented Reality visualization
- WooCommerce integration
- Real-time pricing calculation
- Advanced texture rendering
- Real-time design feedback
- Integrated order fulfillment
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0x increase in productivity
0% revenue growth
0% faster sales