Wellness & E-Commerce
Sauna & Jacuzzi Product Configurator with Shopify Integration
Hikipuu, a leading retailer of saunas and jacuzzis, partnered with Konfigear to develop a dynamic 3D configurator that revolutionized their online shopping experience. The solution integrated directly with Shopify, enabling customers to visualize, customize, and purchase saunas and jacuzzis with ease — leading to a 200% increase in revenue and a faster sales cycle.
| Company | Hikipuu |
| Location | Finland |
| Size | 10–50 employees |
| Segment | B2C / Retail |
| Contact Person | E-commerce Team |
| Designation | Digital Sales Department |
The Story of Hikipuu
Hikipuu is a trusted Finnish retailer specializing in saunas, jacuzzis, and wellness solutions. Known for its craftsmanship and modern designs, the company sought to elevate its e-commerce presence by offering customers a more interactive and engaging way to personalize their dream wellness setups online.
The Product
Hikipuu’s product range includes modular saunas, indoor and outdoor jacuzzis, and spa accessories — all available in multiple configurations, sizes, and finishes. The goal was to empower customers to explore all combinations visually before completing their purchase.
The Challenge
Hikipuu faced the challenge of simplifying a complex product range into an intuitive digital experience. Customers struggled to visualize design options, while manual quoting and back-and-forth communication slowed down sales. This lack of interactivity was a major bottleneck for conversions.
“Our previous process was too manual — customers had to email back and forth just to confirm dimensions or finishes. We needed a faster, more visual solution that made customization effortless.”
Hikipuu Sales Team
Customer Experience Department
The Solution: Konfigear’s Sauna & Jacuzzi Configurator
Konfigear developed a custom 3D configurator built with React and React Three Fiber, integrated seamlessly into Shopify. The solution transformed how customers explore, design, and purchase their wellness products.
- Intuitive 3D interface allowing users to customize sauna and jacuzzi layouts in real time
- React Three Fiber rendering for high-performance visualization across devices
- Dynamic pricing updates with each customization to ensure full transparency
- Shopify integration for seamless add-to-cart and checkout functionality
- End-to-end flow from customization to purchase completed in minutes
The Results
The configurator’s introduction had an immediate and measurable impact on Hikipuu’s digital sales performance. It shortened the decision-making process, enhanced user satisfaction, and improved operational efficiency.
- 200% increase in total revenue within the first year
- Reduced average sales cycle by over 60%
- Higher customer satisfaction through visual clarity and interactivity
- Significant reduction in manual order management and errors
“Konfigear’s configurator turned our e-commerce store into an interactive showroom. Customers can now design, price, and order their sauna or jacuzzi in just minutes — without ever contacting support.”
Hikipuu Digital Commerce Lead
Looking Ahead
Following the success of the 3D configurator, Hikipuu plans to extend the same technology to its entire product catalog, including outdoor spas and wellness cabins. The integration has become a cornerstone of their e-commerce strategy, showcasing how 3D configurators can redefine digital retail for wellness brands.
Features Used
- 3D product configurator
- Real-time visualization (React Three Fiber)
- Instant pricing calculation
- Shopify integration
- Rapid customization-to-checkout process
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0x increase in productivity
0% revenue growth
0% faster sales