Falke Natursten ApS – Coffee & Dining Table Configurator

About the Project

Falke Natursten, a Danish company specialized in premium marble and granite furniture, wanted to offer customers an intuitive way to design bespoke coffee and dining tables online. They envisioned a seamless 3D experience that combined the elegance of natural stone with instant configuration and pricing capabilities.

The Product

The new configurator enables users to select from a wide range of natural stones, table shapes, and leg finishes while visualizing their design in 3D. Customers can instantly preview how different marble textures and edge styles look together, helping them make confident design decisions before purchasing.

The Challenge

Falke Natursten faced the challenge of transforming their in-store design consultation process into a digital, self-service platform that could replicate the sensory experience of viewing natural stone. They also needed the configurator to manage complex pricing logic for multiple material combinations.

The Konfigear Solution

Konfigear developed a guided selling configurator tailored to Falke Natursten’s product range. The system combines realistic 3D rendering, parametric material logic, and instant pricing calculation within a responsive web interface, making complex product selection effortless for customers.

• Custom-built 3D scene optimized for marble reflection and lighting realism
• Dynamic pricing engine linked to material and size parameters
• Integration-ready architecture for eCommerce checkout flow
• Intuitive user interface for desktop and mobile users
• Guided selection steps to streamline the buying journey

The Results

The configurator transformed how Falke Natursten engages customers, providing an elegant, self-guided experience that captures the brand’s quality and aesthetic. Visitors now spend more time exploring materials, and inquiries for custom tables increased significantly.

• 35% increase in qualified leads within three months
• 2× longer average session duration on product pages
• 60% reduction in manual quotation time
• Fully automated pricing workflow for online requests

Digital Transformation Impact

By digitizing their sales process, Falke Natursten positioned themselves as innovators in the natural stone industry. The configurator not only enhanced customer engagement but also reduced the workload for sales teams, allowing them to focus on high-value design consultations.

Features Used

• 3D Product Configurator
• Real-Time Pricing
• Material & Finish Selector
• Guided Selling Workflow
• Responsive Web Integration