Delugs – Custom Watch Strap 3D Configurator

About Delugs

Delugs is a Singaporean market leader in custom luxury watch straps, renowned for its craftsmanship and innovation in leather goods. With a growing international customer base, Delugs sought a way to give users a fully immersive design experience that matched its high-end brand standards.

The Product

The Delugs Custom Watch Strap Configurator empowers customers to design their perfect strap by selecting from various materials, colors, and styles. The 360° real-time view and instant loading system ensure a seamless, ultra-smooth experience across all devices. Customers can visualize the strap directly on their watch before completing the purchase.

The Challenge

Delugs needed a 3D configurator that could render more than 40 scanned leather materials in ultra-high resolution while maintaining fast load times and reliable performance on both desktop and mobile. The tool also had to integrate directly with their Shopify store for automated order management.

The Konfigear Solution

Konfigear developed a real-time 3D configurator that showcases Delugs’ craftsmanship through 4K-quality materials and precise lighting. The system includes an advanced admin dashboard for managing orders and customer configurations, plus a seamless Shopify integration for smooth e-commerce flow.

• 4K real-time rendering of over 40 scanned materials with optimized performance
• 360° product rotation and instant configuration preview
• Custom-built admin dashboard to manage orders and customer builds
• Shopify integration via Konfigear’s proprietary plugin
• Fully responsive design optimized for mobile and desktop devices

The Results

The 3D configurator transformed how customers interact with Delugs’ products. It elevated brand engagement, improved conversion rates, and shortened the purchase decision cycle. The immersive and user-friendly interface positioned Delugs as a pioneer in luxury digital customization.

• 70% increase in online engagement after launch
• 45% faster order completion rate
• Higher customer satisfaction and repeat purchase rate
• Reduced support queries and manual order adjustments

Setting New Standards in Digital Craftsmanship

The Delugs 3D configurator redefined the online buying experience for luxury leather goods. Beyond product visualization, it created an emotional connection between customers and craftsmanship — turning each purchase into a creative expression of individuality.

Features Used

• 4K Real-Time Rendering
• Material Scanning & Mapping
• 360° Product Visualization
• Admin Dashboard for Orders
• Shopify Integration